The podcasting industry uses the "download" to measure how many people are listening to a given show.
Every time someone plays, streams, or downloads the MP3 from the Transistor server, that counts as a download.
James Cridland, Editor of Podnews, cites:
To be fair, downloads are limited in usefulness. Some podcasts are downloaded but never listened-to; raw download numbers don’t give demographic information, either. But [they are the] global standard.
On average, only 10% of podcasts get over 1,000 downloads per episode.
How are Spotify streams treated?
- Spotify re-hosts the audio from your RSS feed on their servers. Therefore, Spotify streams do not count against your monthly download limits.
- Spotify streams are displayed in the podcast analytics you see on Transistor. However, Spotify has a one-day delay on how we receive stats. So your download count from Spotify will lag slightly. If you want up-to-date Spotify stats, you can use their dashboard.